We can engage new customers and keep your brand competitive through our research and analysis, to help organizations focus on their strengths. Connecting user data and metrics, we can help analyze the strengths of your assets to understand if user interaction meets your digital strategies.
Keyword Research
Keyword research helps businesses identify relevant and high-performing keywords related to your industry and target audience. By focusing on these keywords, related search terms and gap keywords to further enhance authority, websites can be optimized to improve SERP as well as enhance interaction with target audiences.
Competitive Research
Assess the strengths of potential competitors’ digital assets for their search engine positions, organic traffic, paid search traffic, keywords, keyword gaps, backlinks, backlink gap so businesses can adjust online strategies and target missed opportunities as well as further enhance current assets to further online brand presence.
Website Audit
A comprehensive evaluation of online presence, traffic, ranked keywords, backlink, backlink profile and website performance. By scrutinizing various aspects such as site structure, content, content quality, user experience, and technical functionalities, an audit can help improve user experience and also address factors that influence SEO factors.
Back Office Mechanics’ keyword analysis provides you with your top keywords, keyword opportunities and all ranked keywords.
Keyword research and optimization is pivotal in enhancing its visibility in search engine results (SERPs). By identifying and strategically incorporating relevant keywords into website content, it becomes more likely to rank higher in search engine rankings, making the site more accessible to potential visitors. This targeted approach not only provides a competitive edge but also ensures that the content aligns with user intent, ultimately contributing to a more effective and user-friendly online presence.
Back Office Mechanics’ keyword analysis provides you with your top keywords, keyword opportunities and all ranked keywords.
Evaluate keywords your competitors are targeting in their strategy, enabling your business to identify strategic opportunities, refine strategy, and stay ahead in the digital landscape.
Client Case Study
A local company was one of the first to adopt an online platform. They became market leaders in their industry, where they enjoyed that position for about a year. In the time, their competitors who realized that they were under-performing online, which , then affected traffic and sales at physical locations consulted with Back Office Mechanics to see how to improve their online brand presence.
We first modernized their web presence with a modern framework, implemented CRM solutions so they could capture traffic for lead generation and were able to able to start generating sales online to customers outside their area.
We then did a keyword analysis on vital keywords for their industry, as well as keywords that the current market leader was ranking in.
We formulated an online strategy, focusing on long term growth, and lead generation. We then started ranking for several vital keywords with the necessary volume that would be the most compatible for their target audience and for long-term goals of lead-generation. The goal was not to just rank all keywords to their business, but rather specific keywords that potential customers would be using.
Solutions need to have realistic goals that will impact your organization. Being the “first to..” or “top ranked” sounds good, but without directed purposes, may waste precious time and resources that have no profound effect on your organization. By focusing on traffic trends, habits and search queries, we were able to concentrate on keywords that the market leader was capitalizing on, that our client did not build upon.
A website audit is a comprehensive analysis of your website’s performance, structure, and content to identify areas for improvement to help with user experience, security, search engine ranking (SERPs) and overall functionality.
Back Office Mechanics will begin an audit using a systematic examination of a website’s various elements to assess its overall performance, functionality, and user experience. The process typically begins with a thorough analysis of the site’s structure, navigation, and content which addresses the user experience and crawl pathways and routes. We’ll also examine the technical factors, including page load times, mobile responsiveness, and broken links, which can not only hinder the user experience but affect overall SERPs. The audit may also encompass security checks, assessing vulnerabilities and ensuring the implementation of necessary safeguards. The findings are then compiled into a comprehensive report, detailing specific issues, recommendations for enhancements, and a roadmap for optimizing the website’s overall effectiveness and user satisfaction.
